JESSICA E. FARRIS

Education
DePaul University 
2008 – 2012
Major: English
Minors: Anthropology, Arabic
University of Colorado
2012 – present
Journalism & Mass Communication
Focus: Print Journalism

Professional Skills
Specialties

  • Writing
  • Graphic design
  • Web design & development
  • Public relations
  • Internet marketing
  • Photography

Language

  • Photography
  • English
  • French (Intermediate)
  • Arabic (Intermediate)

Writing

  • Breaking news
  • Investigative journalism
  • Feature articles
  • Press releases
  • Blogging
  • Web content
  • Email Newsletters
  • Academic research
Technology
Programs
  • Adobe Creative Suite
  • Gimp
  • Audacity
  • Microsoft Office

Web editing, design & development

  • Joomla
  • Drupal
  • WordPress
  • EndPlay
  • Custom content management systems
  • html – coding, site building
  • CSS – design, writing, site building
  • Xml – mobile app building
  • Javascript

Search Engine Optimization

  • Google Analytics
  • WordPress analytics

Social Media Optimization

  • Twitter
  • Facebook
  • Pinterest
  • Google Plus
  • Digg

Work Experience

Online Community Manager & Web Editor

HOW Magazine, Print Magazine, HOW Design University – F+W Media

February 2014 – present | Loveland & Ft. Collins, CO

  • Manage, create & promote content on websites and social media accounts to drive eCommerce and conversion rates
  • Track revenue from eCommerce, marketing and online education sales via editorial data
  • Build, maintain, troubleshoot and promote online courses
  • Manage, promote and attend live webinars and live-tweet from events
  • Create 2 weekly newsletters and 3 monthly newsletters to distribute to audience of roughly 120,000
  • Identify and implement content promotion strategies, including social media and editorial marketing approach

Communications Coordinator & Web Support

Environmental Center, University of Colorado Boulder August 2012 – present | Boulder, CO

  • Promote E-Center and events by writing and distributing press releases, newsletters, blog posts, calendars, and a column for the Colorado Daily
  • Manage, update and edit E-Center website and social media outlets; produce and add web content, including writing, images and video
  • Train others to use web tools and social media; represent the E-Center by speaking at at conferences, orientation sessions and training sessions
  • Build and manage new social media tool One Million Acts of Green

Intern Denver Business Journal August 2013 – present | Denver, CO

  • Contribute to the Journal by writing an average of two news stories or profiles per week for print and online publications
  • Conduct interviews and research related to stories and listed rankings of Denver businesses

Teaching Assistant Journalism and Mass Communication, University of Colorado Boulder August 2012 – present | Boulder, CO

  • Teach a weekly recitation on Principles of Journalism; act as an adviser for students
  • Provide constructive feedback while assigning and grading blog posts, presentations and papers
  • Attend all lectures; write compelling and challenging test questions

Web Support Leeds School of Business, University of Colorado Boulder June 2013 – present | Boulder, CO

  • Redesign and manage nLab and Deming Center websites and social media accounts
  • Write and add articles for nLab and Deming Center websites

New Media Intern Denver Channel 7 News, KMGH-TV January 2013 – May 2013 | Denver, CO

  1. Report Channel 7 news to an online audience by writing and updating at least 10 breaking news stories per day on management-level projects
  2. Integrate multimedia content into web stories by cutting and editing video
  3. Augment and contribute to large-scale projects such as the Oscars, gun control legislation and marijuana regulation

Editor Prime Publishing LLC May 2011 – July 2012 | Northbrook, IL

  1. Established a new property for the company by building, launching, editing, gathering all content for a new website through an internal CMS
  2. Created and edited projects, recipes, keyword pages, cluster pages, eBooks, blog posts, press releases, newsletters and pillar articles for over twelve sites and four blogs
  3. Promoted sites using SEO and SMO techniques, including Google, Facebook, Twitter, Stumble, and Pinterest tools while networking with bloggers and expanding the online community

Student Assistant Office of Student Involvement, DePaul University January 2009 – March 2012 | Chicago, IL

  1. Conducted ticket sales and created promotional materials for local events
  2. Creatively contributed to the development and promotion of Student Involvement through poster design and event publicity
  3. Integrated technology into an office environment through work with iPhone apps

Intern Chicago Mayoral Campaign 2011 for Dr. Patricia Van Pelt-Watkins     January 2011 – March 2011 | Chicago, IL

  1. Wrote candidate’s biography for website
  2. Conducted daily research and informed campaign team of news updates
  3. Promoted candidate by reaching out to voters via phone and personal campaigns

Editorial Intern The Commercial Appeal, Scripps Niche Publications December 2010 | Memphis, TN

  1. Generated engaging content by conducting interviews, writing articles and creating event calendars for Skirt! MagazineFix Magazine, and The Commercial Appeal
  2. Directed a professional photographer in creating captivating images for published materials

Activities
Online News Association, founding member (2013-present)
CU NewsCorps (2013) AASHE (2012-2013)
CU Recycling (2013-2013) Lincoln Park Community Shelter (2011-2012)
Honors Student Government, DePaul (2008-2012)